What’s In A Name?
When I first started on my entrepreneurial journey I thought of several names and first landed on “Pen2Paper”. I thought that was so cute, and really cool. But why “Pen2Paper” what kind of business did that name represent. Well I love to write and at the time my focus was on writing business plans so Pen2Paper it was for quite some time. As my business grew and I gained more insight I realized that “Pen2Paper” didn’t bring visions of entrepreneurship to those who saw that nam